Your Companion on the Omni-Channel Journey

Consumer behaviour keeps changing and businesses must keep up. Online shopping, the revolution of the last two decades is now a thing of the past. A more realistic, holistic mixed-mode form of retail has matured over the years, and now deserves decent research into best practices and success factors  [CLICK TO TWEET]. This is exactly […]

NRF 2017: Applying Innovation and Virtual Reality to Retail

With the holiday season over the retail world now enters its prediction season; everywhere you turn you can see lists of the top retail trends of 2017. While some of those predictions are less likely to happen than my resolution to give up wine for the month of January others are already happening. Rather than […]

3 Digital Workplace Productivity Tools for Retail Store Environments

A question I often ask retailers I work with is “How many hours per day, on average, do your store assistants and managers spend with customers?” The answer to this question, and the discussions that follow, are insightful and throw light on the productivity challenge facing retailers. Over the past decade, most retailers have invested […]

The Value of Customer Experience in Retail

No one invests more in customer experience than retailers. They are at the front of the experience economy improving store layouts, creating unified commerce experiences, and investing in employee training to provide the emotionally satisfying experiences that create loyal, engaged customers. Investing in experience is a tricky thing though – individual retailers often spend money […]

5 Retail Trends that Will Enable Seamless Retail

It’s no surprise that the retail industry is currently undergoing major changes. Customers are increasingly digital in their buying behavior, which means that retailers need to find a proper balance and harmony between digital and physical business operations. So what are the major retail trends occurring in the market and how can retailers quickly and […]

How to Digitalise and Elevate the In-store Customer Experience

As customers’ retail experience becomes less physical and increasingly virtual, how should you as a retailer with a bricks-and-mortar store, an ecommerce site, social media presence and a mobile app respond and differentiate? Customers buying online have access to a rich set of information – price comparisons, reviews, blogs, videos, etc. All that vanishes the […]

Bricks-to-Clicks: 3 Principles of Experience Commerce

Digital transformation has revolutionized the way companies deliver a great customer experience. When I started working in retail nearly a decade ago, my CMO told me the best way to measure the impact of our marketing efforts was to observe the number of our company’s shopping bags spotted “in the wild,” and compare that number […]

A Traditional Sales Workforce vs. a Digital Sales Workforce

We collected insights from our Avanade experts on a very common question that many sales team leads ask themselves – how is a digital sales force different from a traditional one? Here’s what our Avanade experts had to say. Ruven Gotz, Director, Solution Development I have seen a digitally enabled salesforce use enterprise social tools […]

Bridging Customer Experiences for Improved Loyalty and Satisfaction

We collected insights from our Avanade experts on a very common question that many marketers face today – how to bridge online-to-offline customer experiences for improved loyalty and satisfaction. Here’s what they had to say. Ken Ramoutar, SVP, Solutions and Industry Marketing Forget the notion of online-to-offline. It’s an idea that will derail your thinking […]

Excitement is Building for Microsoft Envision Conference 2016

In a short few weeks, my colleagues and I will be attending the Microsoft Envision conference in New Orleans, Louisiana on April 4-6, 2016. Avanade is proud to be a gold sponsor of the event and our team is really excited to participate in the first annual conference. In short, Microsoft is repositioning Convergence as […]