Fashion and Apparel’s Quest to Merge Online and Offline into Omnichannel

A recently published report from Avanade and EKN, entitled “Fashion & Apparel: Achieving a frictionless shopper experience and streamlined operations” discusses major trends in the fashion and apparel industry. One of the conclusions drawn is that the lines between digital and physical shopping are getting more blurred, with customers preferring omnichannel interactions that offer a […]

Fashion Hit with Global Uncertainties and Heightened Customer Demands

The performance of the fashion and apparel industry last year was not very encouraging. Most indicators point to sluggish growth and stagnating profit margins. And many retailers believe that the condition of the fashion and apparel industry has gotten worse over the last year. Compounding all this bad news is the ongoing pressure on retailers […]

The Role of ERP in Retail Has Changed

The role of ERP in retail has changed from an integrated system for conducting day-to-day operational tasks to providing a dynamic, unified, and strategic view of the retail business. The need for omnichannel customer demand, one view of product, and integrated financial and physical supply chain across all channels has meant that retailers need an […]

Your Companion on the Omni-Channel Journey

Consumer behaviour keeps changing and businesses must keep up. Online shopping, the revolution of the last two decades is now a thing of the past. A more realistic, holistic mixed-mode form of retail has matured over the years, and now deserves decent research into best practices and success factors  [CLICK TO TWEET]. This is exactly […]

NRF 2017: Applying Innovation and Virtual Reality to Retail

With the holiday season over the retail world now enters its prediction season; everywhere you turn you can see lists of the top retail trends of 2017. While some of those predictions are less likely to happen than my resolution to give up wine for the month of January others are already happening. Rather than […]

3 Digital Workplace Productivity Tools for Retail Store Environments

A question I often ask retailers I work with is “How many hours per day, on average, do your store assistants and managers spend with customers?” The answer to this question, and the discussions that follow, are insightful and throw light on the productivity challenge facing retailers. Over the past decade, most retailers have invested […]

The Value of Customer Experience in Retail

No one invests more in customer experience than retailers. They are at the front of the experience economy improving store layouts, creating unified commerce experiences, and investing in employee training to provide the emotionally satisfying experiences that create loyal, engaged customers. Investing in experience is a tricky thing though – individual retailers often spend money […]

5 Retail Trends that Will Enable Seamless Retail

It’s no surprise that the retail industry is currently undergoing major changes. Customers are increasingly digital in their buying behavior, which means that retailers need to find a proper balance and harmony between digital and physical business operations. So what are the major retail trends occurring in the market and how can retailers quickly and […]

How to Digitalise and Elevate the In-store Customer Experience

As customers’ retail experience becomes less physical and increasingly virtual, how should you as a retailer with a bricks-and-mortar store, an ecommerce site, social media presence and a mobile app respond and differentiate? Customers buying online have access to a rich set of information – price comparisons, reviews, blogs, videos, etc. All that vanishes the […]

Bricks-to-Clicks: 3 Principles of Experience Commerce

Digital transformation has revolutionized the way companies deliver a great customer experience. When I started working in retail nearly a decade ago, my CMO told me the best way to measure the impact of our marketing efforts was to observe the number of our company’s shopping bags spotted “in the wild,” and compare that number […]