Technology Vision 2017: Every Business Will Be an AI-First Business

We’ve been talking about cloud-first and mobile-first for a while now. Here’s another “first” businesses need to start paying attention to: AI-first. We believe all businesses are only a few years away from a new era – one where we will need to focus first on artificial intelligence. Avanade’s Technology Vision 2017 explores AI and […]

Perfecting Customer Experiences with Frictionless Personalization

In my first blog post discussing using personalisation to deliver a seamless customer experience, we delved into context marketing strategy. This follow-up post considers how the people prerogative and frictionless personalisation impact user experience. The People Prerogative While all big brands will have people on hand who are familiar with customer experience management, there is […]

The Rise of the Machines

For years, we have been fed an almost constant diet of sci-fi prediction about the consequences of artificial intelligence and our deepening lack of self-reliance. Be it at the hands of vengeful robots, octopedal searcher drones or an omnipresent networked villainous super-brain; we are just fleshy victims waiting to be usurped. Well, the age of […]

Digital Workplace as a Tool in Employee Performance

It’s still amazing how easy it is to get information today. Think about the simplicity of getting information to make a purchase or plan a vacation trip online. Our behavior has changed as fast as the technology that has helped us gain nearly unfettered access to information to make better and quicker decisions. Banking is […]

Building Customer Relationships: From Touchpoints to Transactions

We collected insights from our Avanade experts on a very common challenge that many marketers face today – what are the best ways to convert touchpoints into transactions to build real customer relationships. Here’s what they had to say  [CLICK TO TWEET]. Ken Ramoutar, SVP, Solutions and Industry Marketing My advice would be to think […]

The Double-Digit Millionaire and the Digital Dragon

As the global wealth landscape changes with the growth in the number of millionaires and billionaires, we ask what it takes to have a seat at the table and what wealth managers must do to develop a more sophisticated client service model. The Double-Digit Millionaire In recent months, JP Morgan Chase has gone public with […]

Our Website Reimagined: Putting Client Experience Front and Center

Client experience is at the heart of everything we do in marketing  [CLICK TO TWEET]. In fact, it’s a key pillar of our marketing strategy and vision. And for good reason. Recent research conducted by Avanade and Sitecore found that investing in customer experience can triple your return and increase revenue by 19%. So it’s not […]

3 Digital Workplace Productivity Tools for Retail Store Environments

A question I often ask retailers I work with is “How many hours per day, on average, do your store assistants and managers spend with customers?” The answer to this question, and the discussions that follow, are insightful and throw light on the productivity challenge facing retailers. Over the past decade, most retailers have invested […]

Online Conversion Performance: Traditional Banks vs. Fintech Startups

I’ve had an interesting time lately as I talk to clients, partners and colleagues across a massive territory stretching all the way from Brazil to Japan. Some of it is lost in translation literally, but more and more, I am able to piece together what is being said and what is unsaid. One of the […]

Insurance Agencies Look to Digital to Hold on to Customers

The insurance industry is in the middle of a radical operational shift. The traditional agency model of customers working solely and directly with an agent is giving way to a direct-to-consumer digital model that gives customers hands-on ability to make their own choices and purchase decision. That means  insurance agencies should be able to provide […]