How Technology is Changing the Backend of Retail

Some retailers are leading the way when it comes to digital customer experiences. Instore, they’re using RFID technology and smart mirrors to show shoppers relevant product information. They’re using augmented reality so that people can virtually try clothes on. Online, they’re investing huge amounts of money in making sure that their e-commerce platforms are interactive, […]

Fashion and Apparel’s Quest to Merge Online and Offline into Omnichannel

A recently published report from Avanade and EKN, entitled “Fashion & Apparel: Achieving a frictionless shopper experience and streamlined operations” discusses major trends in the fashion and apparel industry. One of the conclusions drawn is that the lines between digital and physical shopping are getting more blurred, with customers preferring omnichannel interactions that offer a […]

Retailers Look to Employees to Provide a Great In-Store Experience

We’ve been talking with our customers, with the press (Chain Store Age, Retail Times) and analysts about our recent global retail survey where we found that retailers are anticipating big changes to their store formats. We also highlighted that retailers were unclear on the changes in the type of work that is going to be […]

Big Brands Innovating to Drive New Customer Experiences and Value

I’ve got a riddle for you: what do Williams Martini Racing, Nippon Paint, Microsoft and Stockland have in common? This diverse list of well-known brands across the globe are innovating when it comes to their customer experiences. They are driving new value through personalization, connecting communities, leveraging data and moving at speed. Avanade and Sitecore […]

Customer Experience is the New Battlefield for Differentiation

  The following blog post was co-authored by Aaron Reich, Innovation Director and David Rosenthal, Solution Architect at Avanade. We were recently at the National Retail Federation show in New York. As we spoke with clients and walked the Expo floor with its hundreds of vendors, two things stood out: a cool company called Thursday […]

Technology Vision 2017: Every Business Will Be an AI-First Business

We’ve been talking about cloud-first and mobile-first for a while now. Here’s another “first” businesses need to start paying attention to: AI-first. We believe all businesses are only a few years away from a new era – one where we will need to focus first on artificial intelligence. Avanade’s Technology Vision 2017 explores AI and […]

Perfecting Customer Experiences with Frictionless Personalization

In my first blog post discussing using personalisation to deliver a seamless customer experience, we delved into context marketing strategy. This follow-up post considers how the people prerogative and frictionless personalisation impact user experience. The People Prerogative While all big brands will have people on hand who are familiar with customer experience management, there is […]

The Rise of the Machines

For years, we have been fed an almost constant diet of sci-fi prediction about the consequences of artificial intelligence and our deepening lack of self-reliance. Be it at the hands of vengeful robots, octopedal searcher drones or an omnipresent networked villainous super-brain; we are just fleshy victims waiting to be usurped. Well, the age of […]

Digital Workplace as a Tool in Employee Performance

It’s still amazing how easy it is to get information today. Think about the simplicity of getting information to make a purchase or plan a vacation trip online. Our behavior has changed as fast as the technology that has helped us gain nearly unfettered access to information to make better and quicker decisions. Banking is […]

Building Customer Relationships: From Touchpoints to Transactions

We collected insights from our Avanade experts on a very common challenge that many marketers face today – what are the best ways to convert touchpoints into transactions to build real customer relationships. Here’s what they had to say  [CLICK TO TWEET]. Ken Ramoutar, SVP, Solutions and Industry Marketing My advice would be to think […]