Perfecting Customer Experiences with Frictionless Personalization

In my first blog post discussing using personalisation to deliver a seamless customer experience, we delved into context marketing strategy. This follow-up post considers how the people prerogative and frictionless personalisation impact user experience. The People Prerogative While all big brands will have people on hand who are familiar with customer experience management, there is […]

Our Website Reimagined: Putting Client Experience Front and Center

Client experience is at the heart of everything we do in marketing  [CLICK TO TWEET]. In fact, it’s a key pillar of our marketing strategy and vision. And for good reason. Recent research conducted by Avanade and Sitecore found that investing in customer experience can triple your return and increase revenue by 19%. So it’s not […]

Agile for Marketing – A No Brainer

Today started like any other day as a marketer. I had a very clear understanding of what my day should look like and what I wanted to accomplish, yet within 30 minutes, that had changed. Unfortunately, that’s not unusual. Lots of requests are thrown at marketing professionals from different directions; long cycle times inhibit our […]