Perfecting Customer Experiences with Frictionless Personalization

In my first blog post discussing using personalisation to deliver a seamless customer experience, we delved into context marketing strategy. This follow-up post considers how the people prerogative and frictionless personalisation impact user experience. The People Prerogative While all big brands will have people on hand who are familiar with customer experience management, there is […]

Accenture / Avanade as a Leader in New IDC MarketScape Report

Guest blog post by Scott Harrison, Global Technology Platform Senior Executive, Accenture From its beginnings, Microsoft has been a partner company, focusing on delivering great technology while leveraging other companies around the world to help it to sell, implement and service clients. That approach has resulted in a rich partner ecosystem, which has created even […]