Your Companion on the Omni-Channel Journey

Consumer behaviour keeps changing and businesses must keep up. Online shopping, the revolution of the last two decades is now a thing of the past. A more realistic, holistic mixed-mode form of retail has matured over the years, and now deserves decent research into best practices and success factors  [CLICK TO TWEET]. This is exactly […]

How to Digitalise and Elevate the In-store Customer Experience

As customers’ retail experience becomes less physical and increasingly virtual, how should you as a retailer with a bricks-and-mortar store, an ecommerce site, social media presence and a mobile app respond and differentiate? Customers buying online have access to a rich set of information – price comparisons, reviews, blogs, videos, etc. All that vanishes the […]

Why You Need to Think of Your Digital Retail Strategy as an Iceberg

Everyday I hear from my retail customers in a panic. “We need to be omni-channel!” they shriek, terrified of what the future will bring if they don’t cash in on the latest digital retail craze and bring their sales to devices of all sizes and shapes. Unfortunately, these companies are looking at it the wrong […]