Celebrating Avanade Employees Awarded Distinguished Sitecore MVP Status

We’re beyond proud that several Avanade employees were recently awarded 2017 Sitecore MVP status, a distinction that recognizes their exceptional knowledge and expertise on digital marketing best practices. To honor their achievement, we’ve asked a handful of them to share their stories and perspectives on how they attained this milestone and why Sitecore is the […]

Perfecting Customer Experiences with Frictionless Personalization

In my first blog post discussing using personalisation to deliver a seamless customer experience, we delved into context marketing strategy. This follow-up post considers how the people prerogative and frictionless personalisation impact user experience. The People Prerogative While all big brands will have people on hand who are familiar with customer experience management, there is […]

Our Website Reimagined: Putting Client Experience Front and Center

Client experience is at the heart of everything we do in marketing  [CLICK TO TWEET]. In fact, it’s a key pillar of our marketing strategy and vision. And for good reason. Recent research conducted by Avanade and Sitecore found that investing in customer experience can triple your return and increase revenue by 19%. So it’s not […]

Online Conversion Performance: Traditional Banks vs. Fintech Startups

I’ve had an interesting time lately as I talk to clients, partners and colleagues across a massive territory stretching all the way from Brazil to Japan. Some of it is lost in translation literally, but more and more, I am able to piece together what is being said and what is unsaid. One of the […]

Into the Unknown: Why Agile is Needed for a Modern Digital Business

In this series on the New Economics of IT, we’ve shown that leaders are under tremendous pressure to bring the business into new and innovative territory (exploratory), while at the same time reaching new levels of efficiency and cost savings (predictable IT). And while these goals are certainly tangible to most business leaders – say, […]

Melting Pot for Marketers: What to Expect at Sitecore Symposium 2016

It’s been 2 years since Sitecore Symposium was held in Las Vegas with its flash and sizzle and promise of sharing strategic insights in delivering unique, personalized, high-impact experiences across every touchpoint.  Since then we’ve seen the maturation of companies like Tesla, Instagram, Uber, Amazon, SnapChat and other brands, now the gold standard for creating […]

3 Best Practices for Creating Flawless Customer Experiences

Recent Avanade research with Sitecore on the business value of customer experience shows that for every US$1 spent on developing a CX strategy, organizations are seeing a $3 return and a boost in revenue by 19%. We did not, however, dive into the details of how to achieve this type of ROI. Over the last […]

Sitecore & Microsoft Enable Deeper Customer Experiences on Azure

Delivering extraordinary customer experiences is a critical component of capturing and recapturing customer loyalty and dollars.  In a recent study, Avanade and Sitecore found that for every $1 invested in CX, organizations can expect $3 in return. Organizations looking to drive greater profits and faster return cycles will applaud the recent announcements from Sitecore and […]

Creating a New Economics of IT

If you’ve read the headline and you’re thinking: If we really do need a “new economics of IT,” just tell me what the formula is and I’ll go spin up a project…  you’re probably going to be disappointed. There isn’t a formula (I wish there was) but if you can get over that, then there […]

#DigitalBizChat: Improving the Customer Experience

Digital business transformation has become the number one priority for organizations across the globe in order to remain competitive in the 21st century. At Avanade, we’re leading the way for our clients, helping them develop strategic initiatives and deploy technology platforms that allow them to increase productivity, reduce IT costs and enhance customer experiences.  That’s why […]