Celebrating Avanade Employees Awarded Distinguished Sitecore MVP Status

We’re beyond proud that several Avanade employees were recently awarded 2017 Sitecore MVP status, a distinction that recognizes their exceptional knowledge and expertise on digital marketing best practices. To honor their achievement, we’ve asked a handful of them to share their stories and perspectives on how they attained this milestone and why Sitecore is the […]

Your Companion on the Omni-Channel Journey

Consumer behaviour keeps changing and businesses must keep up. Online shopping, the revolution of the last two decades is now a thing of the past. A more realistic, holistic mixed-mode form of retail has matured over the years, and now deserves decent research into best practices and success factors  [CLICK TO TWEET]. This is exactly […]

Perfecting Customer Experiences with Frictionless Personalization

In my first blog post discussing using personalisation to deliver a seamless customer experience, we delved into context marketing strategy. This follow-up post considers how the people prerogative and frictionless personalisation impact user experience. The People Prerogative While all big brands will have people on hand who are familiar with customer experience management, there is […]

Amazing Customer Experience Really Can Contribute to the Greater Good

We talk a lot about enriching customer experiences and creating consistency across channels to unify interactions with our clients’ brands.  But at the end of the day it’s when we enrich customer LIVES that the magic happens! For example, Avanade recently worked with the Australia Department of Industry, Innovation and Science that supports small and […]

Personalising Your Customer Experience to Remove Friction and Drive Advocacy

Modern businesses are operating in a commercial environment heavily based on choice and the easy comparison of goods and services. At the same time, brand loyalty is not what it was, and it can only take one negative experience of a business for a customer to go elsewhere. Mandating an Omni-channel Customer Experience Because of […]

Building Customer Relationships: From Touchpoints to Transactions

We collected insights from our Avanade experts on a very common challenge that many marketers face today – what are the best ways to convert touchpoints into transactions to build real customer relationships. Here’s what they had to say  [CLICK TO TWEET]. Ken Ramoutar, SVP, Solutions and Industry Marketing My advice would be to think […]

The Double-Digit Millionaire and the Digital Dragon

As the global wealth landscape changes with the growth in the number of millionaires and billionaires, we ask what it takes to have a seat at the table and what wealth managers must do to develop a more sophisticated client service model. The Double-Digit Millionaire In recent months, JP Morgan Chase has gone public with […]

Online Conversion Performance: Traditional Banks vs. Fintech Startups

I’ve had an interesting time lately as I talk to clients, partners and colleagues across a massive territory stretching all the way from Brazil to Japan. Some of it is lost in translation literally, but more and more, I am able to piece together what is being said and what is unsaid. One of the […]

3 Best Practices for Creating Flawless Customer Experiences

Recent Avanade research with Sitecore on the business value of customer experience shows that for every US$1 spent on developing a CX strategy, organizations are seeing a $3 return and a boost in revenue by 19%. We did not, however, dive into the details of how to achieve this type of ROI. Over the last […]

Customer Analytics & Insights: An Imperative for the Banking Industry

As the world evolves more toward C2B (consumer to business) relationships, the major C2B players— including Google, Apple, Facebook and Amazon (GAFA)—have been increasingly encroaching on the territory of traditional banks. In order for these players to become more relevant in consumers’ lives, they have been naturally expanding the full range of their offerings to […]