Great Employee Experiences = Great Customer Experiences

The sales cycle hasn’t changed since the days of the cavemen. It’s always been about the transaction between buyer and seller, whether that’s a spear in return for meat, or dollars for a car. What has changed are the expectations of the consumer, and consequently the expectations of the employee. What Needs to Change? Not […]

Fortune Favours the ‘Bold’ With Digital Transformation

Digital transformation is no longer a distant dream – it is under way, with more organisations than you might think already reaping the benefits of replacing ageing legacy infrastructure with the latest cloud-based and digital technology. I’ve had the opportunity to speak with many of our Avanade clients over the past six months. Each organisation […]

Cloud-Based ERP Systems Are Critical To Your Digital Transformation

For all the hoopla over putting various business functions in the Cloud, most notably CRM and other front-office systems, the reality is that much of what makes digital marketing and sales processes function are the back-office systems.  In fact, “going digital” for specific business apps without also transforming the backbone systems and underlying IT architecture […]

3 Ways Dynamics 365 Helps You Re-Invent CRM

It’s fun to dig into theory and talk about the future. But sometimes people just want practical answers, to real-life problems. They want more “how,” less “what.” Take for instance my last blog post about two distinct strategies needed to re-think customer relationship management (CRM). In it, I argued if modern organizations want optimal digital […]

Digital Sales and Service: Time to Re-Think CRM

Every time I hear the phrase “customer relationship management” (CRM) I cringe. Do you want to be managed by companies you do business with? Does anyone? Of course not. No one wants to “be managed.” People, instead, want to be treated just like that: People. They want to be part of successful teams, and listened […]

New Dynamics 365 Platform Combines CRM and ERP Functionality

On November 1, Microsoft launched Dynamics 365 – the next generation of the award-winning cloud CRM and ERP software. There is one thing in particular that makes the Dynamics 365 release special. For the first time, Microsoft has united the CRM and the ERP offerings into one product. ERP customers can now ‘switch on’ the […]

The Only Game in Town for Your Digital Business: Dynamics 365

The soon to be released Microsoft Dynamics 365 has already generated significant buzz in the industry as a revolutionary breakthrough. It unites Enterprise Resources Planning (ERP), Customer Relationship Management (CRM) and Office 365 under a Common Data Model (CDM) in the cloud. With its advanced analytics and data visualization capabilities, Dynamics 365 enables any user […]

Building Customer Relationships: From Touchpoints to Transactions

We collected insights from our Avanade experts on a very common challenge that many marketers face today – what are the best ways to convert touchpoints into transactions to build real customer relationships. Here’s what they had to say  [CLICK TO TWEET]. Ken Ramoutar, SVP, Solutions and Industry Marketing My advice would be to think […]

Back to School With Microsoft Dynamics 365

Well, it’s that time of year again. Kids are settled back in school and normal work life continues. Of course, with the back to school season we expect the kids to learn something new. For those of us who work for a living, we never stop learning (especially in the technology business.) So what better […]

Making The Move to Digital Simpler For Insurers

Back in May, my inaugural post was titled the “Five Things Successful Digital Insurers Know” where I highlighted a few of the important concepts driving the conversation around digital.  In the background, Avanade was working tirelessly to transform these concepts into something tangible for our clients.  Avanade recently produced a video (see below) that highlights […]