How LinkedIn Makes Sellers More Effective in Today’s Digital World

While LinkedIn surpassed the 500 million member milestone last month, the company continues to serve business professionals in numerous ways. As part of the Microsoft family, LinkedIn is now being integrated into Dynamics 365 in order to help salespeople deliver better outcomes using insights from LinkedIn Sales Navigator. To get more insight into this trend, […]

What to Consider When Switching Your CRM to Microsoft Dynamics 365

A lot of clients think that switching their CRM to Microsoft Dynamics 365 can be daunting, confusing and filled with uncertainty. But I’ve now helped several enterprises attain a smooth transition with the necessary expertise and tools, and wanted to share some of my learnings  [CLICK TO TWEET]. Why Migrate to Microsoft Dynamics 365? It’s […]

Digital Sales Tools: Overcoming the Adoption Barrier

Sales is both an art and a science; a combination of instinct, experience, relationships and raw data, so it’s no surprise that salespeople are often reluctant to abandon old ways of working that have served them so well in the past. Adoption of new technology is a notorious challenge in sales for precisely this reason, […]

The DNA of Digital Disruption

Regardless of what stage companies are in while going through their digital transformation journey, the potential for market disruption is always looming. As I see it there are four market needs that are driving organizations to transform themselves digitally: increasing innovation, moving faster, staying connected and getting personal. The Need to Increase Innovation:  Digital disruption […]

Great Employee Experiences = Great Customer Experiences

The sales cycle hasn’t changed since the days of the cavemen. It’s always been about the transaction between buyer and seller, whether that’s a spear in return for meat, or dollars for a car. What has changed are the expectations of the consumer, and consequently the expectations of the employee. What Needs to Change? Not […]

Fortune Favours the ‘Bold’ With Digital Transformation

Digital transformation is no longer a distant dream – it is under way, with more organisations than you might think already reaping the benefits of replacing ageing legacy infrastructure with the latest cloud-based and digital technology. I’ve had the opportunity to speak with many of our Avanade clients over the past six months. Each organisation […]

Cloud-Based ERP Systems Are Critical To Your Digital Transformation

For all the hoopla over putting various business functions in the Cloud, most notably CRM and other front-office systems, the reality is that much of what makes digital marketing and sales processes function are the back-office systems.  In fact, “going digital” for specific business apps without also transforming the backbone systems and underlying IT architecture […]

3 Ways Dynamics 365 Helps You Re-Invent CRM

It’s fun to dig into theory and talk about the future. But sometimes people just want practical answers, to real-life problems. They want more “how,” less “what.” Take for instance my last blog post about two distinct strategies needed to re-think customer relationship management (CRM). In it, I argued if modern organizations want optimal digital […]

Digital Sales and Service: Time to Re-Think CRM

Every time I hear the phrase “customer relationship management” (CRM) I cringe. Do you want to be managed by companies you do business with? Does anyone? Of course not. No one wants to “be managed.” People, instead, want to be treated just like that: People. They want to be part of successful teams, and listened […]

New Dynamics 365 Platform Combines CRM and ERP Functionality

On November 1, Microsoft launched Dynamics 365 – the next generation of the award-winning cloud CRM and ERP software. There is one thing in particular that makes the Dynamics 365 release special. For the first time, Microsoft has united the CRM and the ERP offerings into one product. ERP customers can now ‘switch on’ the […]