Fortune Favours the ‘Bold’ With Digital Transformation

Digital transformation is no longer a distant dream – it is under way, with more organisations than you might think already reaping the benefits of replacing ageing legacy infrastructure with the latest cloud-based and digital technology. I’ve had the opportunity to speak with many of our Avanade clients over the past six months. Each organisation […]

IoT Will Give Williams Martini Racing Insight for Faster Pit Crew Times

When you’re using technology terms like ‘Digital Workplace’ and ‘Internet of Things’ around the clock in your day job, it’s easy to forget they can be quite abstract and hard to really grasp their added value. So, every now and then, I like to remind myself that there’s nothing like sharing a real-life client example […]

Amazing Customer Experience Really Can Contribute to the Greater Good

We talk a lot about enriching customer experiences and creating consistency across channels to unify interactions with our clients’ brands.  But at the end of the day it’s when we enrich customer LIVES that the magic happens! For example, Avanade recently worked with the Australia Department of Industry, Innovation and Science that supports small and […]

Personalising Your Customer Experience to Remove Friction and Drive Advocacy

Modern businesses are operating in a commercial environment heavily based on choice and the easy comparison of goods and services. At the same time, brand loyalty is not what it was, and it can only take one negative experience of a business for a customer to go elsewhere. Mandating an Omni-channel Customer Experience Because of […]

4 Benefits from Investing in a Digital Workplace

A few facts on our changing world: digital natives will have 20 different jobs in five different careers in their lifetime. Technology has made us five times more productive since 1972. 50% of the workforce will be Millennials by 2020 and could be working with their grandfathers. By 2025, 45% of workers will be contractors. […]

Digital Sales and Service: Time to Re-Think CRM

Every time I hear the phrase “customer relationship management” (CRM) I cringe. Do you want to be managed by companies you do business with? Does anyone? Of course not. No one wants to “be managed.” People, instead, want to be treated just like that: People. They want to be part of successful teams, and listened […]

Top Tips for Reducing the Cost of Sales & Service with Digital

Implementing strategic digital technologies is a part of digital business transformation and as such impacts the ways that sales and service teams work. So it’s not surprising that many executives are eager to reduce costs through digital. Here’s what our Avanade experts had to say  [CLICK TO TWEET]. Andrew Davidson, Director, Enterprise Architect Organisations that […]

Building Customer Relationships: From Touchpoints to Transactions

We collected insights from our Avanade experts on a very common challenge that many marketers face today – what are the best ways to convert touchpoints into transactions to build real customer relationships. Here’s what they had to say  [CLICK TO TWEET]. Ken Ramoutar, SVP, Solutions and Industry Marketing My advice would be to think […]

Agile for Marketing – A No Brainer

Today started like any other day as a marketer. I had a very clear understanding of what my day should look like and what I wanted to accomplish, yet within 30 minutes, that had changed. Unfortunately, that’s not unusual. Lots of requests are thrown at marketing professionals from different directions; long cycle times inhibit our […]

Pursuing a Digital Workplace: Challenges and Solutions

Digital transformation is helping businesses stay ahead of their competition. In its basic form it is the tight integration of social, mobile, analytics and cloud into every aspect of business processes. By choosing to move to what is called a digital workplace, organisations now have the opportunity to reimagine not only how to do things, but what they do to generate value, with digital at the core.