Celebrating Avanade Employees Awarded Distinguished Sitecore MVP Status

We’re beyond proud that several Avanade employees were recently awarded 2017 Sitecore MVP status, a distinction that recognizes their exceptional knowledge and expertise on digital marketing best practices. To honor their achievement, we’ve asked a handful of them to share their stories and perspectives on how they attained this milestone and why Sitecore is the […]

Customer Experience is the New Battlefield for Differentiation

The following blog post was co-authored by Aaron Reich, Innovation Director and David Rosenthal, Solution Architect at Avanade. We were recently at the National Retail Federation show in New York. As we spoke with clients and walked the Expo floor with its hundreds of vendors, two things stood out: a cool company called Thursday Finest […]

Technology Vision 2017: Every Business Will Be an AI-First Business

We’ve been talking about cloud-first and mobile-first for a while now. Here’s another “first” businesses need to start paying attention to: AI-first. We believe all businesses are only a few years away from a new era – one where we will need to focus first on artificial intelligence. Avanade’s Technology Vision 2017 explores AI and […]

Our Website Reimagined: Putting Client Experience Front and Center

Client experience is at the heart of everything we do in marketing  [CLICK TO TWEET]. In fact, it’s a key pillar of our marketing strategy and vision. And for good reason. Recent research conducted by Avanade and Sitecore found that investing in customer experience can triple your return and increase revenue by 19%. So it’s not […]

Top 3 Highlights from Gartner Digital Workplace Summit

I’ve just come back from Gartner’s Digital Workplace Summit and it’s reassuring to see much of what I’ve been discussing with Avanade clients for years make its way into the limelight. The event is only entering its second year, at a time when creating an advanced, digital workplace couldn’t be more urgent.  After all, without […]

Sold-out Microsoft Ignite Conference 2016 Proves IT is Alive and Well

During the last week of September, the 26th-30th to be exact, over 22,000 of my closest friends in IT will descend upon Atlanta, Georgia for Microsoft’s IT focused conference appropriately named “Ignite.” Last year’s inaugural conference in Chicago was a huge success and this year’s Atlanta incarnation looks to be even bigger and better. A […]

Melting Pot for Marketers: What to Expect at Sitecore Symposium 2016

It’s been 2 years since Sitecore Symposium was held in Las Vegas with its flash and sizzle and promise of sharing strategic insights in delivering unique, personalized, high-impact experiences across every touchpoint.  Since then we’ve seen the maturation of companies like Tesla, Instagram, Uber, Amazon, SnapChat and other brands, now the gold standard for creating […]

Sitecore & Microsoft Enable Deeper Customer Experiences on Azure

Delivering extraordinary customer experiences is a critical component of capturing and recapturing customer loyalty and dollars.  In a recent study, Avanade and Sitecore found that for every $1 invested in CX, organizations can expect $3 in return. Organizations looking to drive greater profits and faster return cycles will applaud the recent announcements from Sitecore and […]

Focus on Customer Experience for a 3 to 1 Return on Your Investment

Research shows that customer experience is the single most important investment companies can make to drive competitive advantage.  Articles from Harvard Business Review to analyst reports have been highlighting this for some time. But, what is it really worth in hard dollars and how do you make the case for investment? A new global study […]