Peter Jarrett

Peter Jarrett

Peter is the APAC Application Development Service Line Lead, responsible for driving the growth and development of Avanade’s application development offerings, including mobility, cloud, custom application development, experience design and digital marketing. Peter has over 17 years experience in IT across operations, practice and project management, strategic consulting, infrastructure transformation, software development and interactive marketing in a variety of industries including: finance, telecommunications, utilities and government.

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Posts by Peter Jarrett

The Rising Importance of User Experience Leadership

Our recently released Rethinking Application Possibilities research highlights that user experience (UX) is the new competitive frontier in application development, with over 87% of respondents believing that good user interfaces (UIs) and design are critical to customer satisfaction and productivity. Surprisingly however, the research also uncovers that only 27% of the same respondents are prioritising […]

Customer Engagement: The Foundation for Digital Marketing

At a recent networking event, one of the speakers said something that really resonated with me around companies spending big on digital marketing activities. To paraphrase, they advised: “Park social media and get your website sorted out first!”   When you look at the key metrics that some digital marketing campaigns are based upon, they […]

5 Tips to Transform Business through Technology, Experience, and Process

A few weeks ago, Dan O’Hara, our global Mobility lead and I completed a Work Redesigned roadshow across APAC, meeting with nearly a dozen customers across several cities from a variety of industries to explore the challenges they are facing in order to transform business through technology. It was an exhilarating and exhausting experience as […]

Simplifying the User Experience to Improve Business Performance

I’ve recently participated in a number of conversations with customers around their strategic IT initiatives and am fully aware of the challenges they are facing to react to an increasingly competitive and rapidly evolving technology landscape. The pace of change and the demands being placed upon businesses are requiring IT managers supporting the underlying systems […]