Amir Dehnad

Amir Dehnad

As Avanade’s UK Director for Digital Marketing, Amir Dehnad guides the company’s vision to help its clients embrace digital capabilities and create immersive digital customer experiences that revolutionise their business, build loyalty and enhance their brand. Amir joined Avanade in 2006 and has led several successful CRM transformation programmes in Financial Services and across a wide variety of industries.

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Post by Amir Dehnad

Perfecting Customer Experiences with Frictionless Personalization

In my first blog post discussing using personalisation to deliver a seamless customer experience, we delved into context marketing strategy. This follow-up post considers how the people prerogative and frictionless personalisation impact user experience. The People Prerogative While all big brands will have people on hand who are familiar with customer experience management, there is […]

Personalising Your Customer Experience to Remove Friction and Drive Advocacy

Modern businesses are operating in a commercial environment heavily based on choice and the easy comparison of goods and services. At the same time, brand loyalty is not what it was, and it can only take one negative experience of a business for a customer to go elsewhere. Mandating an Omni-channel Customer Experience Because of […]

The Role of CRM and CLM in Delivering Exceptional Customer Experiences

In today’s competitive market, many companies are looking for the best ways to differentiate themselves from the competition by focusing on delivering exceptional customer experiences. A company’s success in delivering enhanced customer experiences depends partly on its approach in two key areas: Customer Relationship Management (CRM) and Customer Lifecycle Management (CLM).   Customer Relationship Management (CRM) An […]